About Program:-

Across the globe, leadership has become a subject of serious
discussion, study and research. Universities now have centers
of leadership. The number of books written on leadership has
been growing rapidly.

Chanakya was a rare mastermind who became an expert in
varied and specialized fields like management, economics,
politicals, law, leadership, strategy, finance, business
management and several others. He has documented his
wisdom in a book called Kautilya’s Arthashastra which includes
6000 formulas. In that one formula talks about the 7 pillars of

“Swami Amatya, Janapada, Durga, Kosha, Danda, Mitra iti

“The king, the minister, the citizens, the fortified city, the
treasury, the army and the ally – these are the constituent
elements of the kingdom”
(Kautilya’s Arthashastra 6.1.1)


Swami – The Leader – CEO/Chairman
Amatya:- The Ministers – Managers
Janpada:- The Market
Durg:- The Fortified City – Infrastructure
Kosha:- The Treasury – Finance
Danda:- The Army – Employees
Mitra – The Advisors

The whole leadership development program is based on
the Saptanga model of Chanakya from the Kautilya’s
Arthashastra. This is a leadership model used in our
ancient Indian tradition to lead and manage a kingdom.
We will be using this to lead our organizations and develop
leadership qualities.




Who is a leader? Why does Chanakya place so much emphasis
on a leader?

Most of us think of a leader as a person with a particular
designation and post – the Chairman or CEO of a company, the
captain of a sports team, the dean of an educational
institution or the general of an army. These are leaders no

However, certain other attributes are required to make one a
“great leader”, a leader who is productive, result oriented,
inspiring. One may get a leadership chair(position) by heredity,
power or influence. But if one is not capable, the chair will not
keep him. Leadership position itself comes with great
responsibilities and handling that reposibility you will need
leadership qualities.

Therefore in this you will get to know what are the qualities of an ideal leader and how anyone can build that qualities





In Kautilya’s Arthashastra, the importance of a minister is
emphasized repeatedly. In fact, Chapter 8 in Book 1 is titled
Amatyautpatti, meaning “appointment of ministers”.

Who is an amatya? He can be called a mantri or a minister. His
counterpart in the corporate world is the manager. There is a
difference, yet there are similarities between leaders and managers.
Depending on the context, every leader is a manager for someone
and every manager is a leader for someone else.

Let us take an example. The CEO of a company is the leader. If the
vice-president (VP) of the company manages a part ot the work for
the CEO, the VP becomes the minister or manager.
However, the VP is also a leader to his team members. His
subordinates, such as the assistant vice-presidetent, becomes his




Till the last man in the last village is not happy, the work of
government is not done, says Chanakya. Similarly, till every
customer is not satisfy, the work of organization is not complete.

The janpada are the citizens of the country. Without them the
country is not complete. In the context of corporate world,
Janpada referes to customers or clients. The prime duty of a
comapny is to serve its customer.

Gandhiji also put it well: A customer is the most important
visitor on our premises. He is not dependent on us. We are
dependent on him. He is not an interruption in our business. He
is the purpose of it.

So managing your customers is the first most important thing
every leader should do.





The fourth pillar consist of forts which was very important in the
ancient time. Forts were located at strategic points, such as
mountaintops or the coast, and helped the king to keep a
lookout for enemies. Every operations of the kings were directly
connected and handled from his fort.

Every organisation need to have well thought out infrastructure
that includes both the physical and digital realms. So Durga deals
with enabling people to perform by taking out obstructions. It is
about facilitating people with work; which the right tools and the
right infrastructure. It is also involved ensuring Data integrity.

So building your infrastructure (head office) based on physical
and digital form is very important, so you can efficiently handle
your business operations. Soo how to build your strong head





Chanakya has said, the first task of a king is to focus on the
acquisition, growth and expansion of the treasury. Kosha is
necessary to keep the kingdom going. The finance maintains the
kingdom and helps in its growth and expansion.

Every leader should manage his finance very efficiently.
Chanakya says, the ‘koshadhyaksha’ or finance head , must bring
daily financial reports and inform the king about financial
condition. ‘Artha’ is wealth and ‘shastra’ is scripture.

Therefore Arthashastra itself means the scripture of wealth.
Chanakya has given many formulas on managing finance in
Arthashastra. Soo you will get to know are that formulas.





The sixth pillar of a kingdom is the army. It showcases the power
of a country and protects the citizens from external threats. An
army is a trained group of people that is ready to fight any threat.

In modern days, the army is the employees of your business.
They should be well trained to be a leader and take the
responsibilities. The leader should efficiently manage his
business army.

In Arthashastra, Chanakya has given many formulas on how you
can manage your business army and how you can take 100%
benifit out of it.





Mitra, a word commonly used in all Indian languages, means a
friend, colleague or partner. It forms the last pillar of Chanakya’s
Seven Pillars model. He is the friend, philosopher, expert and
guide. You can depend upon him and he is true to you.

The story of Mahabharata illustrate the importance of choosing
the right advisor at the right time. This seventh pillar can change
the dynamics of any game. A friend can make you or break you
completely. You should always have an expert or mentor around

Chanakya says, never goo for war alone, take a friend along with
you. But choosing right advisor is most important as Chanakya
says, he can make you or break you.
Therefore you will get to know how you should choose right



Benifits of attending this program:-

What is the ideal leadership.

What are the qualities of a ideal leader and also how to build
that qualities. This will help you to build the leadership
qualities and will help you to become a leader in future.

How should a leader appoint his Ministers (Managers). Because
hiring right managers will help your business to grow.

The secret to understand how your customers/client think. This
will help to capture your market.

How to build a quality infrastructure based on physical and
digital form. This will help you to manage your busines
operations efficiently.

How a leader should select his team leaders. This will lead to
efficient management and business growth.

How a leader should select his advisors. Because by selecting
right advisors, it will help a leader in negative time or in



Who should attend:-

Business leaders & owners
Wantepreneur (Students)
Top level management (CEO, Directors, Managing directors etc)
Mid level management aspiring to grow.



Program details:-

The program will be of 5 days.

Day 1
• Introduction to Chanakya & Kautilya’s Arthashastra
• Introduction to Chanakya’s Saptanga model

Day 2
• Introduction to Swami
• Leadership and leadership qualities

Day 3
• Introduction to Amatya and Janapada
• Management and qualities of an ideal manager & Marketing / customer

Day 4
• Introduction to Drug and Kosha
• Importance of Infrastructure & Managing finances the Chanakya way

Day 5
• Danda and Mitra
• Importance of your team members and friends (allies)

As a part of the program all participants will be given a short assignment to
use the Saptanga model of Chanakya in their organization / personal live



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